However, you must make sure that you use original content on each page of your site to avoid duplicate content. To test page speed, you can use Google’s PageSpeed Insights for a free analysis. If you’re wondering how to use Google’s PageSpeed Insights for SEO, all you need to do is visit the tool, enter your website, and click analyze. These sitemaps are ideal for users, as they are just a page filled with links to all the pages they could need.
- Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that.
- At the highest level, the comprehensive SEO audit covers everything.
- When you’re conducting an audit or even when you deliver recommendations to your client, it’s important to link directly to the pages in question.
- Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search.
- I like this tool because when you enter your URL, Seobility will analyze your site and provide some custom website optimization tips.
How to speed up your site:
Head to the “Compare domains” tab and select up to four competitor domains. If you’re not sure who your main competitors are, pick the domains the tool suggests. If you have a better SEO profile overall, you’ll be more likely to outrank them for your target keywords. Benchmarking allows you to see exactly where you stand when compared to your competitors and identify opportunities for improvement.
The tool sorts issues by category (like website security and duplicate content). We run a fresh site crawl, review top pages, and optimize them to keep our search rankings high. This analytical approach has helped us maintain top rankings and grow organic traffic by 20.50% year over year.
Use this SEO checker to audit any page to find SEO issues, improve rankings, and outrank your competitors with real-time data from Semrush. Your website is the “hub” of your online brand – so, it’s important to have regular checkups to ensure everything is in order. It’s also important to note that your website is a living digital property, it’s typically not stagnant for long periods of time. In any given year, content is added and/or removed from your site. It is for this reason that audits should occur on a regular basis. Next, conduct comprehensive keyword research tailored to your geographic area to effectively reach your local audience.
Backlinks
It’s clearly designed with beginners in mind—which is great news if you’re new to SEO or run a small business—but doesn’t skimp on the actual functionality. It’s got all the essentials for an SEO audit tool, like keyword tracking, backlink analysis, and site vitals. Identify, prioritize, and fix 170+ technical and on-page SEO issues. Site speed is a Google ranking factor—and one of the most impactful elements of user experience. Get a quick overview of your sites load speed, and uptime with built-in automation tools.
In other words, crawlers translate your content into code to process it more effectively. Even if we don’t have data on all the ranking signals that search engines use to set up search results, unique content is undoubtedly one of them. Simply put, getting a backlink from a reputable, relevant, and authoritative site will have a positive impact on both your website’s visibility and authority on SERPs. Meanwhile, having a similar link from an unreliable and irrelevant website can give you the opposite results. For this reason, assessing backlink profiles is integral to the SEO site audit process.
Step Four: Repair Your Ongoing Strategy
If the above list does not make much sense to you, you better hire a developer or SEO expert to do the work for you. It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions. From my experience talking to clients, handling website page speed is one of the most challenging SEO Anomaly tasks, at least for non-technical users. Lighthouse is an effective tool for identifying a range of improvements related to mobile usability, which is a critical aspect of the page experience. Lastly, Cumulative Layout Shift (CLS) measures visual stability; strive for a CLS score of less than 0.1. To improve this, ensure images and embedded videos have dimensions, and avoid inserting new content above existing content unless in response to a user’s action.
